About me
Mariana Porras
Graphic Designer & Art Director · Milan
At 18, I left Guatemala for the other side of the world to build a life in design. Today I’m a graphic designer and art director based in Milan, creating brand identities and editorial visuals with a strong eye for typography and cohesive systems. Moving between cultures taught me to see things differently, and personal growth drives everything I make: through my work, I explore identity and human connection, telling meaningful stories that transcend cultural boundaries.
Experience
Friandise, Bakery
Brand Designer & Marketing Manager
2022 – Present
Built and now maintain the brand identity system (typography, colour palette, templates) used across print and digital. Designed menus, packaging and promotional print under one consistent visual language. Art-directed Instagram content from concept to final asset, including photo direction on shoots. Plan content calendars and seasonal campaigns aligned with business goals.
Cargo & HighTech, Furniture & Homeware
Content Creator & Graphic Designer
2025 – Present
Art-directed social media campaigns for product launches and new collections, from concept to final assets. Designed newsletter graphics and email layouts consistent with the brand identity. Created print materials, including posters and in-store signage, and handled the files for production. Designed social assets and promotional materials within brand guidelines.
Education
Politecnico di Milano
M.A. Art Direction & Copywriting
Expected May 2027
Art direction, visual concept development, storytelling, consumer & cultural insights.
IED Istituto Europeo di Design
Graphic Design & Visual Communication
2022 – 2025
Recognition
Winner, Artigiano in Fiera 2024
Official campaign illustration
Languages
- Spanish (native)
- English (advanced)
- Italian (fluent)
- French (beginner, studying)
Skills
- Art Direction
- Brand Identity
- Editorial Design
- Typography
- Layout & Grids
- Illustration
- Packaging
- Motion Graphics
- Storytelling
Tools
- Adobe Illustrator
- InDesign
- Photoshop
- After Effects
- AI tools
Digital
- Social Media Management
- Content Planning
Contact
mporraso.mp@gmail.com
@vinegartee
Download CV (PDF)
LinkedIn
Available for an internship in Paris from January 2027 · Convention de stage via Politecnico di Milano